Glossary

A few basic terms that you may encounter when discussing concepts for a project with a graphic designer are shown below. This is not by any means a complete list.

Bleed
Bleed is the part of a printed document that is outside the bounds of the final size of the piece. It is used to make sure images and other design elements print all the way to the edge of the paper.

Font
Technically, a font is the complete collection of characters and glyphs, including numbers, symbols, accented characters, punctuation marks, etc. in a given face design. A font also includes the design in various weights, such as bold or italic; it is more comprehensive and complicated to design than a typeface.

Mock (or Mock-up)
A close-to-reality rendition of a project. This is often used in packaging design to show how a proposed design would look on a box or other type of package. It is used to give the client a better idea of the final product. It can also be used in web design to show a rough approximation of what the final website would look like in a screen shot of a browser.